As time goes by we hear more and more about social media: Twitter, Facebook, Flickr, Google+, amongst others are being constantly brought up when discussing social media integration in any kind of business. Museums are of course not immune to social media and in fact are a few of the institutions that can actually benefit fully from them (why does my auto mechanic need a twitter account? I have yet to find out).
However it is not enough to get an account and then posting about events and promotions. The following are a few guidelines that will greatly increase the usefulness of social media for museums. Continue reading